World Federation of Advertisers (WFA)

Fédération mondiale des annonceurs (FMA)

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1953-10-28 Brussels Belgium


Present title adopted, Brussels, following decision of meeting 1984, Rio de Janeiro (Brazil), when organization was expanded to include major companies and individuals in countries not having national associations.


Ensure conditions worldwide to enable members to improve their effectiveness and efficiency; enable advertisers to conduct activities in conditions of free speech and free market, especially in common markets and free trade areas; defend and, where possible, extend freedom of commercial expression and advertising; challenge over-regulation of advertising through legislation enacted by national or international authorities; ensure recognition by governments, opinion leaders and supranational bodies of the contribution of advertising to economic growth and improved standards of living; assist advertisers' associations in their contacts with public authorities or other professional organizations; advocate self-regulation of the industry worldwide, based on the principle that advertising should be legal, honest, decent and truthful; carry out studies and collect documentation on problems regarding advertising in all its forms; promote advertising in the economy of each country; allow exchange of information among member groups and with government bodies which regulate, limit or prohibit commercial expression.


100 past events available with paid subscription only.


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General Assembly (annual); Executive Committee; Officers; National Advertisers Council (NAC) (annual); European Action Group; Committees (5); International Secretariat based in Brussels (Belgium).


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Relations with Inter-Governmental Organizations

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Relations with Non-Governmental Organizations

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Type I Classification

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Type II Classification

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Subjects *

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UN Sustainable Development Goals **

GOAL 3: Good Health and Well-beingGOAL 11: Sustainable Cities and Communities



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* Subject classification is derived from the organization names and aims.
** UN SDGs are linked to the subject classification.

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