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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.

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Organizations relating to Advertising

European Advertising Standards Alliance / Brussels, Belgium / Est. 1991
World Out of Home Organization / Zurich, Switzerland / Est. 1959
International Vintage Poster Dealers Association / New York NY, USA / Est. 1996
European Advertising Academy / Amsterdam, Netherlands / Est. 2005
IAB Europe / Brussels, Belgium / Est. 1998
Latin American Association of Advertising Agencies / Porto Alegre, Brazil / Est. 1983
Association of Asia Pacific Advertising Media / Jakarta, Indonesia / Est. 2003
International Classified Marketplace Association / Ouderkerk aan de Amstel, Netherlands / Est. 1986
Global Advertising Lawyers Alliance / New York NY, USA / Est. 1989
Screen Advertising World Association / Sydney NSW, Australia / Est. 1963
European Interactive Digital Advertising Alliance / Brussels, Belgium / Est. 2012
Asociación Latinoamericana Out of Home
Advertising Business Group / Dubai, United Arab Emirates / Est. 1991
Asian Federation of Advertising Associations / Gombak, Malaysia / Est. 1978
International Council for Advertising Self-Regulation / Brussels, Belgium / Est. 2008
IAB Global Network / New York NY, USA
World Sign Associates / Westminster CO, USA / Est. 1947
Point-of-Purchase Advertising International / Chicago IL, USA / Est. 1936
International Sign Association / Alexandria VA, USA / Est. 1944
Arbeitsgemeinschaft für Werbung, Markt- und Meinungsforschung / Est. 1972
International Screen Publicity Association / Est. 1955
European Interactive Advertising Association / Est. 2002
Organisation internationale de régies publicitaires / Est. 1961
International Association of Schools in Advertising / Est. 1965
Nordiska Annonsörföreningarnas Förbund / Est. 1947
International Network of Business Advertising Agencies / Est. 1962
Fédération internationale des associations de chefs de publicité d'annonceurs / Est. 1960
Continental Advertising Association / Est. 1928
Nordic Association of Advertising Agencies / Est. 1952
Communauté européenne des organisations de publicitaires / Est. 1959
International Publishers Advertising Representatives Association / Est. 1964
Marketing and Advertising Global Network / Pittsburgh PA, USA / Est. 1964
Additional Protocol to the Convention Concerning Customs Facilities for Touring, Relating to the Importation of Tourist Publicity Documents and Material / Est. 1954
Convention on Publicity of Customs Documents / Est. 1923
International Convention to Facilitate the Importation of Commercial Samples and Advertising Material / Est. 1952
Convention Concerning Facilities for Educational and Publicity Films / Est. 1936
Centre européen de diffusion, de promotion et de propagande pour entreprises / Est. 1987
International Market Advertising / Est. 1958
Inter-American Federation of Advertising Colleges
European Advertising Tripartite / Est. 1980
Common Market Group of the WFA / Est. 1961
European Society of Advertising Research
Common Market Section of the International Federation of Advertising Managers Associations / Est. 1964
Continental European Council of the International Advertising Association
Incorporated Society of British Advertisers / London, UK / Est. 1900
Federation of European Advertising
Asian Institute for the Development of Advertising / Manila, Philippines / Est. 1975
Truth in Advertising International
Transworld Advertising Agency Network / Fort Myers FL, USA / Est. 1936
Nordisk Salgs- og Reklameforbund

View all profiles (90 total) in the Yearbook of International Organizations

World Problems relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Irresponsible tobacco and cigarette advertising
Denigrating comparative advertising
Misleading advertising
Vulgar combination of sacred and erotic in advertising
Irresponsible pharmaceutical advertising
Misleading endorsement advertising
Fashionable mental disorders
Monopoly power due to advertising
Domination of advertising by transnational corporations
Commercially sponsored health education
Unfair trials due to pre-trial publicity
Commercial exploitation of education
Advertising censorship
Exploitative commercial television
Lack of women in the advertising industry
Harmful effects of advertising by transnational corporations
Excessive portrayal of substance abuse in the media
Misuse of advertising
Abusive exploitation of cultural heritage

Action Strategies relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Advancing nutrition
Publicizing positions of employment
Publicizing services supporting sustainable production and consumption
Publicizing family planning methods
Exposing scandal
Publicizing international agreements
Defining electronic spam
Promoting international law
Publicizing abuses
Promoting role of books
Publicizing health
Reporting disasters
Publicizing important daily events
Disseminating current local information
Enlisting media cooperation on the environment
Communicating through mass media
Countering exploitation of women's image
Promoting adolescent reproductive health awareness
Marketing on the internet
Revealing disagreement
Countering tobacco advertising

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