European Interactive Advertising Association (EIAA)
2002. Ceased to exist when merged with Interactive Advertising Bureau to become IAB Europe, 18 May 2011.
Champion and improve the understanding of the value of online advertising as a medium; increase the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment.Available with paid subscription only.
Undertakes advanced media research projects on media consumption and advertising efficiency; standardizes key areas of the interactive advertising business. Working Groups include: Marketing and PR; Consumer and B2B Research; Display Advertising; Regulatory And Public Affairs. Organizes seminars, round tables and road shows. Participates in external events.
Members in 5 countries
More detailed data available with paid subscription.
Type I ClassificationAvailable with paid subscription only.
Type II ClassificationAvailable with paid subscription only.
UN Sustainable Development Goals **
UIA Org ID
Last News Received
** UN SDGs are linked to the subject classification.
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