In 2024, the Busan Convention Bureau (BTO CVB) actively promoted Busan as a premier MICE destination at several major industry events, including ITB Asia 2024 in Singapore, IBTM World 2024 in Barcelona, Spain, and the “2024 Meet Busan in Thailand” event in Bangkok.

From October 22 to 25, the 27th IAVE World Volunteer Conference was held in Busan under the theme “People Power: Creating a Sustainable Future through Volunteering.” The event brought together volunteers from 80 countries to highlight the importance and value of volunteer work. Divided into multiple sessions, the conference addressed key social issues such as climate change, education, and inequality, with participants sharing their experiences.

As Korea’s second-largest city, Busan is increasingly gaining attention as a MICE destination on the global stage. Offering beautiful seaside environments, rich cultural heritage, and unique venues, Busan leaves international visitors with lasting memories. This year has seen new additions to the lineup of Busan Unique Venues. Are you looking for a space that will make for a unique event? Want to have the most “Busan experience” possible during your stay? Then check out the new additions to the Busan Unique Venues list.

Busan’s MICE industry has matured significantly since the opening of BEXCO, the city’s landmark MICE venue, in 2001, and the establishment of the Convention Bureau in 2005. To be recognized as an expert in any field, one typically needs at least 20 years of experience, and this principle applies to national industries as well. With over 20 years of history, Busan’s MICE industry is now in need of a renaissance.