title:Experience Marketing: The Finishing Touch for Busan’s MICE Industry
Submitted by busancvb on
Busan’s MICE industry has matured significantly since the opening of BEXCO, the city’s landmark MICE venue, in 2001, and the establishment of the Convention Bureau in 2005. To be recognized as an expert in any field, one typically needs at least 20 years of experience, and this principle applies to national industries as well. With over 20 years of history, Busan’s MICE industry is now in need of a renaissance.