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Advertising

Description

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

From Wikipedia

Organizations relating to Advertising

European Advertising Standards Alliance / Est. 1991
Working Group for Advertising, Market and Opinion Research / Est. 1972
Advertising Business Group / Est. 1991
Collectif 95 Maghreb égalité / Est. 1992
Airport Advertising International Association
International Screen Publicity Association / Est. 1955
Federation of Outdoor Advertising / Est. 1959
International Market Advertising / Est. 1958
International Federation of Advertising Clubs / Est. 1950
Inter-American Federation of Advertising Colleges
European Paper, Converting and Graphic Industries Forum
European Interactive Advertising Association / Est. 2002
Additional Protocol to the Convention Concerning Customs Facilities for Touring, Relating to the Importation of Tourist Publicity Documents and Material / Est. 1954
European Advertising Tripartite / Est. 1980
International Vintage Poster Dealers Association / Est. 1996
Common Market Group of the WFA / Est. 1961
International Alliance of Bill Posters, Billers and Distributors of the United States and Canada
Convention on Publicity of Customs Documents / Est. 1923
European Society of Advertising Research
World Sign Associates / Est. 1947
Common Market Section of the International Federation of Advertising Managers Associations / Est. 1964
Continental European Council of the International Advertising Association
egta - association of television and radio sales houses / Est. 1974
International Organization of Advertisement Administrations / Est. 1961
Association pour une information médicale éthique et le développement / Est. 1990

View all profiles (86 total) in the Yearbook of International Organizations

World Problems relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Covert marketing
Misleading advertising
Proliferation of advertising
Offensive advertising
Misuse of advertising
Lack of traffic information
Indecent advertising
Misleading incorporation of advertising into entertainment
Exploitative commercial television
Excessive portrayal of substance abuse in the media
Denigrating comparative advertising
Inadequate dissemination of local information
Proliferation of direct mail advertising
Harmful effects of advertising by transnational corporations
Fashionable mental disorders
Abusive exploitation of cultural heritage
Lack of women in the advertising industry
Underreported issues
Unpublicized resource opportunities
Inadequate marketing knowledge
Commercialization of athletic activities and sports events
Commercially sponsored health education
Unpublicized educational resources
Unpublicized financial counselling
Unfair trials due to pre-trial publicity

Action Strategies relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Publicizing international agreements
Defining electronic spam
Promoting international law
Advancing nutrition
Publicizing positions of employment
Publicizing abuses
Publicizing health
Reporting disasters
Disseminating current local information
Promoting role of books
Enlisting media cooperation on the environment
Communicating through mass media
Countering exploitation of women's image
Publicizing family planning methods
Promoting adolescent reproductive health awareness
Marketing on the internet
Revealing disagreement
Countering tobacco advertising
Awakenment advertising
Banning advertising of socially harmful products
Incorporating advertising into entertainment
Creating advertising models
Advertising economic advantages
Using advertising techniques
Providing advertising education

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