← Communication

Communication → Advertising

Description

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

– syndicated content from Wikipedia

Organizations relating to Advertising

European Advertising Standards Alliance / Brussels, Belgium / Est. 1991
Advertising Business Group / Dubai, United Arab Emirates / Est. 1991
Federation of Outdoor Advertising / Zurich, Switzerland / Est. 1959
Additional Protocol to the Convention Concerning Customs Facilities for Touring, Relating to the Importation of Tourist Publicity Documents and Material / Est. 1954
International Vintage Poster Dealers Association / New York NY, USA / Est. 1996
Convention on Publicity of Customs Documents / Est. 1923
World Sign Associates / Westminster CO, USA / Est. 1947
Incorporated Society of British Advertisers / Est. 1900
Point-of-Purchase Advertising International / Chicago IL, USA / Est. 1936
Advertising Information Group / London, UK / Est. 1996
Asian Federation of Advertising Associations / Gombak, Malaysia / Est. 1978
European Advertising Academy / Amsterdam, Netherlands / Est. 2005
Advertising Education Forum / Brussels, Belgium / Est. 1999
IAB Europe / Brussels, Belgium / Est. 1998
International Sign Association / Alexandria VA, USA / Est. 1944
International Advertising Association / New York NY, USA / Est. 1938
Latin American Association of Advertising Agencies / Porto Alegre, Brazil / Est. 1983
Association of Asia Pacific Advertising Media / Jakarta, Indonesia / Est. 2003
International Classified Marketplace Association / Oudekerk aan de Amstel, Netherlands / Est. 1986
International Convention to Facilitate the Importation of Commercial Samples and Advertising Material / Est. 1952
International Association for Voice Mail and Voice Processing Services / Düsseldorf, Germany / Est. 1986
World Federation of Advertisers / Brussels, Belgium / Est. 1953
Convention Concerning Facilities for Educational and Publicity Films / Est. 1936
Marketing and Advertising Global Network / Pittsburgh PA, USA / Est. 1964
Global Advertising Lawyers Alliance / New York NY, USA / Est. 1989

View all profiles (31 total) in the Yearbook of International Organizations

World Problems relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Denigrating comparative advertising
Irresponsible tobacco and cigarette advertising
Advertising censorship
Commercial exploitation of education
Exploitative commercial television
Lack of women in the advertising industry
Harmful effects of advertising by transnational corporations
Excessive portrayal of substance abuse in the media
Misuse of advertising
Misleading advertising
Abusive exploitation of cultural heritage
Fashionable mental disorders
Unfair trials due to pre-trial publicity
Domination of advertising by transnational corporations
Monopoly power due to advertising
Commercially sponsored health education
Misleading endorsement advertising
Irresponsible pharmaceutical advertising

Action Strategies relating to Advertising

From the Encyclopedia of World Problems and Human Potential

Publicizing international agreements
Publicizing
Defining electronic spam
Promoting international law
Advancing nutrition
Publicizing positions of employment
Publicizing abuses
Publicizing important daily events
Publicizing health
Reporting disasters
Disseminating current local information
Promoting role of books
Enlisting media cooperation on the environment
Communicating through mass media
Countering exploitation of women's image
Publicizing family planning methods
Promoting adolescent reproductive health awareness
Marketing on the internet
Revealing disagreement
Countering tobacco advertising
Awakenment advertising
Banning advertising of socially harmful products
Incorporating advertising into entertainment
Fostering area wide publicity
Creating advertising models

You are viewing a subject profile from the UIA's Global Civil Society Database.
← return to your search page to find additional profiles.
Terms of Use

UIA allows users to access and make use of the information contained in its Databases for the user’s internal use and evaluation purposes only. A user may not re-package, compile, re-distribute or re-use any or all of the UIA Databases or the data* contained therein without prior permission from the UIA.

Data from database resources may not be extracted or downloaded in bulk using automated scripts or other external software tools not provided within the database resources themselves. If your research project or use of a database resource will involve the extraction of large amounts of text or data from a database resource, please contact us for a customized solution.

UIA reserves the right to block access for abusive use of the Database.

* Data shall mean any data and information available in the Database including but not limited to: raw data, numbers, images, names and contact information, logos, text, keywords, and links.