Communication → Advertising
Description
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
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Organizations relating to Advertising
International Vintage Poster Dealers Association / New York NY, USA / Est. 1996
Screen Advertising World Association / Sydney NSW, Australia / Est. 1963
Asociación Latinoamericana Out of Home
IAB Global Network / New York NY, USA
World Sign Associates / Westminster CO, USA / Est. 1947
International Sign Association / Alexandria VA, USA / Est. 1944
Arbeitsgemeinschaft für Werbung, Markt- und Meinungsforschung / Est. 1972
International Screen Publicity Association / Est. 1955
European Interactive Advertising Association / Est. 2002
Organisation internationale de régies publicitaires / Est. 1961
International Association of Schools in Advertising / Est. 1965
Nordiska Annonsörföreningarnas Förbund / Est. 1947
International Network of Business Advertising Agencies / Est. 1962
Fédération internationale des associations de chefs de publicité d'annonceurs / Est. 1960
Continental Advertising Association / Est. 1928
Nordic Association of Advertising Agencies / Est. 1952
Communauté européenne des organisations de publicitaires / Est. 1959
International Publishers Advertising Representatives Association / Est. 1964
Marketing and Advertising Global Network / Pittsburgh PA, USA / Est. 1964
Additional Protocol to the Convention Concerning Customs Facilities for Touring, Relating to the Importation of Tourist Publicity Documents and Material / Est. 1954
Convention on Publicity of Customs Documents / Est. 1923
International Convention to Facilitate the Importation of Commercial Samples and Advertising Material / Est. 1952
Convention Concerning Facilities for Educational and Publicity Films / Est. 1936
Centre européen de diffusion, de promotion et de propagande pour entreprises / Est. 1987
International Market Advertising / Est. 1958
Inter-American Federation of Advertising Colleges
European Paper, Converting and Graphic Industries Forum
Common Market Group of the WFA / Est. 1961
European Society of Advertising Research
Common Market Section of the International Federation of Advertising Managers Associations / Est. 1964
Continental European Council of the International Advertising Association
Incorporated Society of British Advertisers / London, UK / Est. 1900
Federation of European Advertising
Asian Institute for the Development of Advertising / Manila, Philippines / Est. 1975
Truth in Advertising International
Transworld Advertising Agency Network / Fort Myers FL, USA / Est. 1936
Nordisk Salgs- og Reklameforbund
European Advertising Effectiveness Association
International Screen Advertising Producers' Association / Est. 1973
Confederación Latinoamericana de Publicidad
Scandinavian Council of the International Advertising Association / Est. 1960
Advertising Christian Group / Est. 1955
Peace Advertising Campaign / Est. 1980
Association européenne du droit de la publicité et du design
Advertising and Marketing International Network / Wichita KS, USA / Est. 1932
Conseil européen des annonceurs
Fondation internationale pour la recherche dans le domaine de la publicité / Neuchâtel, Switzerland / Est. 1964
World Bowling Writers / Chicago IL, USA / Est. 1977
Advertising International
World Out of Home Organization / Zurich, Switzerland / Est. 1959
View all profiles (93 total) in the Yearbook of International Organizations
World Problems relating to Advertising
From the Encyclopedia of World Problems and Human PotentialDenigrating comparative advertising
Irresponsible tobacco and cigarette advertising
Monopoly power due to advertising
Harmful effects of advertising by transnational corporations
Domination of advertising by transnational corporations
Commercially sponsored health education
Advertising censorship
Unfair trials due to pre-trial publicity
Excessive portrayal of substance abuse in the media
Misleading advertising
Exploitative commercial television
Misuse of advertising
Misleading endorsement advertising
Vulgar combination of sacred and erotic in advertising
Fashionable mental disorders
Abusive exploitation of cultural heritage
Irresponsible pharmaceutical advertising
Lack of women in the advertising industry
Commercial exploitation of education
Action Strategies relating to Advertising
From the Encyclopedia of World Problems and Human PotentialAdvertising
Publicizing
Countering exploitation of women's image
Advertising to raise funds
Publicizing negative effects of family planning education
Disseminating awareness on women's role
Promoting adolescent reproductive health awareness
Publicizing family planning methods
Advancing nutrition
Publicizing services supporting sustainable production and consumption
Creating bad publicity
Banning advertising of socially harmful products
Promoting role of books
Enlisting media cooperation on the environment
Restricting advertising
Banning cigarette advertising
Banning child-focused tobacco advertising
Restricting tobacco advertising
Supporting anti-tobacco advertising
Publicizing information on ethnic issues
Banning child-focused advertising
Marketing on the internet
Defining electronic spam
Informing-Misinforming
Promoting-Demoting
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