MEDIA Programme

Mesures pour encourager le développement de l'industrie audiovisuelle (MEDIA)

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History

21 Dec 1990, Brussels (Belgium), by Council of the European Union, following consultations and pilot experiments 1987-1990. Phases: MEDIA I, 1991-1995; MEDIA II Programme - Development and Distribution, 1996-2000, complemented by MEDIA II - Training; MEDIA Plus Programme, 2001-2005, complemented by MEDIA Training (2001-2005); MEDIA 2007 (2007-2013). These latter Programmes entered into force in Jan 2001, instituted by Council Decision 2000/821/EC of 20 Dec 2000 (MEDIA Plus - Development, Distribution and Promotion 2001-2005) and Council and European Parliament Decision 163/2001/EC of 19 Jan 2001 (MEDIA Training 2001-2005). MEDIA 2007 entered into force Jan 2007, Decision No 1718/2006/EC of the European Parliament and of the Council of 15 Nov 2006 concerning the implementation of a programme of support for the European audiovisual sector. Since 1994, MEDIA is open to nationals of all countries comprising European Economic Area (EEA). Replaced by Creative Europe.

Aims

Strengthen competitiveness of the European audiovisual industry through support for: training of professionals; development of production projects and companies; distribution of cinematographic works and audiovisual programmes; promotion of cinematographic works and audiovisual programmes.

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Activities

Open to all countries of the European Economic Area, Norway, Iceland, Croatia, Switzerland, and to Central and Eastern European countries, Cyprus and Malta and other countries with EU cooperation agreements. Programme covers: development; distribution; promotion; continuing training for audiovisual professionals (adaptation to digital technology, sales techniques, training in scriptwriting, etc). It operates through calls for tender issued periodically to European professionals. Support measures to strengthen competitiveness of the European audiovisual industry deal with: training of professionals; development of production projects and companies; distribution and promotion of cinematographic works and audiovisual programmes. Grants may cover up to 50% (or in special cases, 75%) of total project costs. MEDIA Desks promote the programme and assist in full participation. Instrumental in setting up MEDIA Salles. Current initiatives:

 • MEDIA Production Guarantee Fund, proposed 2010 within the framework of 'MEDIA 2007 Programme', would support and facilitate access of European audiovisual companies to bank credit;

 • MEDIA Mundus audiovisual cooperation programme with professionals from third countries (2011-2013).

Structure

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Languages

English, French.

Relations with Inter-Governmental Organizations

Relations with 4 inter-governmental organizations.
More detailed data available with paid subscription.

Relations with Non-Governmental Organizations

Relations with 4 non-governmental organizations.
More detailed data available with paid subscription.

Members

Members in 0 countries
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Type I Classification

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Type II Classification

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Subjects *

  • Communication
    • Media
    • Audio, Visual
    • Cinema
  • Industry
    • Industry
  • Development
    • Development

UN Sustainable Development Goals **

GOAL 4: Quality EducationGOAL 9: Industry, Innovation and InfrastructureGOAL 12: Responsible Consumption and Production

UIA Org ID

F0317

Last News Received

2013
* Subject classification is derived from the organization names and aims.
** UN SDGs are linked to the subject classification.

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