title:The Rotterdam Experiment: The Future of Events 2030 - The Rotterdam Way

Our world is rapidly changing and we have to adapt and move with these changes as they happen. The events industry is also finding itself in a rapid transformation. One of the key questions is 'how can we plan for, and organise events with the current uncertainty of being able to get our audience together in a physical location?' During the 1st Rotterdam Experiment we will discover the exciting possibilities mixed reality offers the events industry in a living experiment connecting the virtual & live sphere to each other.

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