Joint Industry Audience Research Methodology Group (ARM)
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Contact Details
URL: http://www.ebu.ch/
Founded
1994
History
1994, as Joint Industry Committee for Audience Research Methodology, deriving from a joint industry working group which had been set up 1990, under the auspices of D-XD0598 - European Broadcasting Union (EBU) and at the instigation of B-XC2680 - World Federation of Advertisers (WFA). Present name adopted 1998. Also referred to as Joint Industry Group on Audience Research Methodology.
Aims
Prepare and update guidelines for optimization of television and radio audience measurement systems; collect and disseminate facts and figures on the impact of advanced media on research methodology; exchange information on performance of existing and prospective measurement systems; discuss methodological and practical aspects of radio and TV research among interested parties: public service and private broadcasters, agencies and advertisers; act as a joint industry clearing house on audience methodology in general.
Events
6 past events available with paid subscription only.Activities
Available with paid subscription only.Publications
Available with paid subscription only.Members
Available with paid subscription only.Type I Classification
Available with paid subscription only.Type II Classification
Available with paid subscription only.Subjects *
Available with paid subscription only.UN Sustainable Development Goals **
UIA Org ID
XE2731
** UN SDGs are linked to the subject classification.
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