Joint Industry Audience Research Methodology Group (ARM)
1994, as Joint Industry Committee for Audience Research Methodology, deriving from a joint industry working group which had been set up 1990, under the auspices of D-XD0598 - European Broadcasting Union (EBU) and at the instigation of B-XC2680 - World Federation of Advertisers (WFA). Present name adopted 1998. Also referred to as Joint Industry Group on Audience Research Methodology.
Prepare and update guidelines for optimization of television and radio audience measurement systems; collect and disseminate facts and figures on the impact of advanced media on research methodology; exchange information on performance of existing and prospective measurement systems; discuss methodological and practical aspects of radio and TV research among interested parties: public service and private broadcasters, agencies and advertisers; act as a joint industry clearing house on audience methodology in general.
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