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KTO Hosts Forum Seeking Ways to Revitalize Local MICE Industry
-In Connection with 2030 Busan World Expo Bidding Efforts-
The Korea Tourism Organization (President Kim Jang-sil) held a ‘MICE Industry Revitalization Forum’ on December 19 at the Commodore Hotel in Busan, together with the Office of Representative Hwangbo Seung-hee of the National Assembly’s Culture, Sports and Tourism Committee and Busan Metropolitan City.
Surrounded by the sea, Busan is well known as a summer tourist destination. It is also a popular winter destination to Koreans who want to avoid the cold weather thanks to its location in the southern part of the country and its warmer winter climate. In addition, various activities and unique attractions can be enjoyed in the winter in Busan, doubling the fun of the year-end holiday. For instance, there are cooking classes where you can make traditional Busan dishes.
The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry.
Finland Convention Bureau tells inspiring stories of their local congress heroes and shows how congresses can have a positive impact on society.
Busan, a global city known for its excellent MICE infrastructure and abundant tourism resources, continues to double down on its efforts to win the right to host the World Expo 2030, scheduled to be held from May 1 to October 31, 2030. Leading Korean companies and citizens have joined Busan’s efforts to win the bid and demonstrate the city’s capabilities as an expo host.
Busan is a global MICE city whose reputation is growing stronger by the day. With the end of the COVID pandemic in sight, the global MICE industry is resuming business as usual. In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of last year.
Global 5G Connections Reach 813 Million in Q2 2022; Up 112% from Q2 2021
Expected to Reach 5.9 Billion by End of 2027, Adding 1 Billion a Year from 2023 to 2027
North America 5G Connections Grew 21% Quarterly to Reach 99 Million at End of Q2 2022
EURO 2022 in Espoo exceeded all expectations and received great feedback.
Antti Punkka, Chair of the Organising Committee, shares his experiences and insights about organizing the EURO 2022 conference, Espoo as a congress destination and much more.
