Beyond the venue: Maastricht pitches an ecosystem at IMEX Las Vegas
Submitted on Tue, 06/10/2026 - 11:03
At IMEX America, most appointments default to capacity, availability, and tourism attractions. The destinations Sydney, Maastricht and Winnipeg are answering a harder question instead: not “can you host us?” but “can you make us feel like we belong here?” Invited by ICCA North America, Jurgen Moors (CEO Maastricht Convention Bureau) together with Kirsty Walker (Business Events Sydney) and Frances Wellink (Winnipeg Economic Development & Tourism) explore what it takes to offer more than a venue: a genuine connection to the people, knowledge and ecosystems that make a destination distinctive.
Wednesday 14 October, IMEX Las Vegas, 9.30-10.15 AM
Maastricht Convention Bureau doesn't only pitch venues - it pitches an ecosystem. Through four regional “knowledge hubs” it connects conferences directly to 30,000+ researchers, entrepreneurs, and students working across health sciences, circular chemistry, food and logistics, and AI in a “Triple Helix” of industry, academia, and government. Join the session hosted by Shawn (Yih-Hsiang) Cheng at IMEX Las Vegas or meet Maastricht at the Netherlands booth Bayside E2216.