The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry. Countries around the world are now moving quickly to accommodate these rapidly evolving MICE trends.

Finland Convention Bureau tells inspiring stories of their local congress heroes and shows how congresses can have a positive impact on society.

Busan, a global city known for its excellent MICE infrastructure and abundant tourism resources, continues to double down on its efforts to win the right to host the World Expo 2030, scheduled to be held from May 1 to October 31, 2030. Leading Korean companies and citizens have joined Busan’s efforts to win the bid and demonstrate the city’s capabilities as an expo host.

Busan is a global MICE city whose reputation is growing stronger by the day. With the end of the COVID pandemic in sight, the global MICE industry is resuming business as usual. In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of last year. MICE experts highlight the geographical advantages of the coastal city of Busan and its world-class MICE infrastructure as some of the city’s strengths as a top MICE destination.