

- Under the umbrella of our Support Programme, international business events planners will gain exclusive access to undivided assistance schemes, catering for the Convention, Exhibition, Corporate Incentives and International Sporting Events segments. These ranges of offerings shall be provided in the form of Financial or Non-Financial support.
- In continuation of the Meet in Malaysia campaign that was launched in 2020, MyCEB has witnessed an exciting milestone with the launch of MyCEB’s new support programme, MyTripleE. The support programme that was launched during the Malaysia Business Events Week in August consists of three initiatives – Excel, Elevate and Enliven:
- The Excel initiative aims to attract regional/international business events as part of the strategy to further attract the international audience.
- Excel illuminates the path for International Conventions, offering supplementary financial support to raise a higher standard for event profiles through strategic event marketing, the curation of influential Key Opinion Leaders (KOL) as speakers, and prestigious faculty dinners.
- For Corporate Meetings and Incentive Travel, Excel extends a diverse spectrum of assistance tailored to the event's scope, duration, and international attendee count, ensuring a seamless and rewarding experience.
- Empowering the hosting of new exhibitions, Excel orchestrates targeted support to cultivate vibrant, homegrown national trade or semi-trade showcases, fostering broader event engagement through innovative event marketing strategies.
- The Elevate initiative encourages organizations to elevate event profiles and meetings, especially event programmes to increase international participant numbers and engagement from the global arena.
- Elevate raises the bar for Homegrown Conventions, providing supplementary financial aid that transcends borders, enabling paper presenters to share their insights through travel grants at national homegrown events.
- In the pursuit of economic growth, Elevate champions the inception of new international trade and semi-trade exhibitions, uniting collaborative efforts to forge a path towards a thriving future.
- The Enliven initiative serves as an enhancement of delegate experience through non-financial support.
- Enliven emerges as a radiant sunrise for Conventions, an event support artistically sculpted to enhance their essence and enrich the tapestry of delegates' experiences across the land.
- Enliven breathes new life into existing international trade or semi-trade exhibitions, ushering in a renewed era of event excellence, heightening event profiles, and enriching the experiences of trade visitors.
- The Excel initiative aims to attract regional/international business events as part of the strategy to further attract the international audience.
- The overall support programme aims to:
- Develop a competitive and appealing support programme to attract regional/ international associations to organize business events in Malaysia.
- Uplift the event scale through the support of event marketing and promotion, speaker management and hospitality services.
- Encourage local organizers to host regional/international business events as well as creating homegrown events which help to foster unity among the people regardless of their background.
These meticulously tailored initiatives collectively enhance the business events industry’s allure, enriching the fabric of delegates' experiences across the nation.
Kuala Lumpur, the capital city of Malaysia, is a vibrant and dynamic destination for association meetings in the business events industry. Here are some surprising and captivating facts that make it the perfect destination for hosting international business events.
- World's Largest Twin Towers: Kuala Lumpur is home to the iconic Petronas Twin Towers, which were once the tallest twin towers in the world. The towers stand at an impressive height of 452 meters (1,483 feet) and offer a unique and awe-inspiring backdrop for association meetings and events. The towers also house a conference centre, making it convenient for organizers to host meetings and seminars in a stunning and memorable setting.
- Batu Caves: Located just outside the city, Batu Caves is a series of limestone caves and cave temples. The site is known for its massive golden statue of Lord Murugan and the 272 steps leading to the caves. It's a significant Hindu pilgrimage site and a popular tourist attraction.
- Bukit Bintang: This vibrant and bustling district is a hub for shopping, dining, and entertainment. It offers a mix of luxury malls, street markets, and local boutiques, making it a great place to shop for souvenirs or experience Malaysia's diverse cuisine.
- Merdeka Square (Dataran Merdeka): This historic square is where Malaysia declared its independence in 1957. The square is surrounded by colonial-era buildings, including the Sultan Abdul Samad Building and the Royal Selangor Club, making it a must-visit for history enthusiasts.
- Multicultural Hub: Kuala Lumpur boasts a diverse and multicultural population, which is a significant advantage for association meetings. This cultural richness allows event organizers to cater to a wide range of attendees with different preferences and requirements. Additionally, the city's numerous cultural attractions, including museums, galleries, and historic sites, provide excellent opportunities for networking and team-building activities, enriching the overall experience of participants.
- Green Initiatives and Sustainability: Kuala Lumpur has made significant strides in promoting sustainable practices and eco-friendly initiatives. The surrounding lush greenery and parks provide a refreshing contrast to the city’s urban landscape. Many hotels and venues in Kuala Lumpur have embraced green practices, making it an excellent choice for associations looking to hold eco-conscious meetings and reduce their environmental impact. These efforts align well with the growing trend of sustainability in the business events industry.
Kuala Lumpur's impressive architectural landmarks, multicultural environment, and commitment to sustainability make it a surprising and highly relevant destination for association meetings in the business events industry. The city offers a unique blend of modernity and tradition, providing a memorable experience for attendees and leaving a positive impact on the environment. The mix of cultural, historical and leisure experiences ensures that attendees have an enriching stay in Kuala Lumpur.
Malaysia offers several state-of-the-art convention and exhibition centres that are well-equipped to host a wide range of events. Here are some of the country's prominent venues along with their remarkable features:
- Kuala Lumpur Convention Centre (The Centre), Kuala Lumpur: strategically located at the heart of the city, offering stunning views of the Petronas Twin Towers, it boasts a state-of-the-art Plenary Hall that can accommodate up to 3,000 delegates, making it an ideal venue for large conferences and exhibitions.
- Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur: MITEC is the largest exhibition centre in Malaysia, with a sprawling space of over 45,000 square meters. Its pillar-less exhibition halls and flexible meeting rooms cater to various event requirements, making it a versatile venue for trade shows, exhibitions, and conventions.
- World Trade Centre (WTC), Kuala Lumpur: centrally located and connected to major hotels, making it convenient for event attendees. The centre’s iconic glass-domed Plenary Hall offers a distinctive and memorable ambiance for conferences and exhibitions.
And elsewhere in the country, outside Kuala Lumpur:
- Borneo Convention Centre Kuching (BCCK), Sarawak: renowned for its lush and tranquil surroundings, the unique Rainforest Atrium, with a towering glass roof, offers a distinctive touch to events, and its eco-friendly practices align with the principles of sustainability.
- Setia SPICE Convention Centre, Penang: a multipurpose hall that can accommodate up to 12,000 visitors makes it suitable for large-scale events. Its location in the vibrant island of Penang adds to its appeal, with an array of cultural experiences and attractions.
- Sabah International Convention Centre (SICC), Sabah: with a tropical setting, surrounded by natural beauty, its modern facilities and flexible event spaces offer an ideal venue, showcasing the rich cultural heritage and landscapes of Sabah.
These convention and exhibition centres exemplify Malaysia's commitment to hosting successful international events, and each venue comes with its unique features and advantages. They offer world-class facilities, convenient locations, and professional services, making Malaysia an attractive destination for association meetings and business events.
As the country proudly presents its premier convention centres, where world-class events and business gatherings come to life, it is only right to ensure your stay is truly exceptional. MyCEB has carefully curated a selection of the finest hotels, conveniently located near the venues. These hotels offer top-notch amenities and excellent service, guaranteeing your comfort.
- Kuala Lumpur Convention Centre (The Centre): 5-star hotels: Mandarin Oriental, Four Seasons Hotel, Grand Hyatt, Traders Hotel
- Malaysia International Trade and Exhibition Centre (MITEC): 5-star hotels: Sunway Putra Hotel, St. Regis, Majestic Hotel
- World Trade Centre (WTC) Kuala Lumpur: 4-star hotel: Seri Pacific Hotel; 5-star hotels: Sunway Resort Hotel & Spa, Shangri-La Hotel
- Borneo Convention Centre Kuching (BCCK): 5-star hotels: The Waterfront, Hilton, Pullman Kuching
- Setia SPICE Convention Centre, Penang: 4-star hotel: Olive Tree; 5-star hotels: Eastern & Oriental, Shangri-La's Rasa Sayang Resort & Spa
- Sabah International Convention Centre (SICC), Sabah: 5-star hotels: Shangri-La's Tanjung Aru Resort & Spa, The Pacific Sutera, Le Méridien Kota Kinabalu
- Experience Malaysia's exceptional infrastructure, tailored to provide seamless travel for the business event community chain. Malaysia boasts a comprehensive transportation network, featuring modern trains, buses, and LRT (Light Rapid Transit) services, ensuring convenient access to major hotspots in Kuala Lumpur and other cities.
- To cater to your comfort and flexibility, Malaysia offers reliable car rental facilities, including the popular SoCar service, allowing delegates to explore the country at their own pace. In addition to Grab, other reputable e-hailing services such as MyCar, Dacsee, and MULA are readily available, ensuring safe and reliable rides throughout your stay.
Kuala Lumpur offers a wide range of exciting activities for post-tour leisure, as well as a diverse culinary scene to satisfy every palate. Here are some interesting activities and a selection of restaurants to try:
- KLCC Tower Bridge: Experience breathtaking views from the KLCC Tower Bridge, connecting the Petronas Twin Towers. Walk along the sky bridge suspended between the towers for a unique perspective of the city skyline.
- KL Forest Eco Park Canopy Walk: Experience nature in the heart of the city with a canopy walk at KL Forest Eco Park. Walk on suspended bridges amidst lush greenery and enjoy the serene surroundings.
- Central Market: Explore the Central Market, a cultural and artistic hub offering a wide range of local handicrafts, art, and souvenirs. It's a great place to shop for unique gifts.
- Petaling Street (Chinatown): Immerse yourself in the bustling atmosphere of Chinatown, where you can find a variety of street food, trendy shops, and vibrant nightlife.
- Thean Hou Temple: Visit the stunning Thean Hou Temple, a grand Chinese temple known for its impressive architecture and panoramic views of Kuala Lumpur.
- Jalan Alor Street Food: Embark on a gastronomic adventure at Jalan Alor, a vibrant street food paradise offering an extensive range of delectable Malaysian dishes. Explore the bustling alleys lined with food stalls serving everything from mouthwatering satay, succulent grilled seafood, and flavourful noodles to savoury chicken rice and crispy oyster omelettes. Don't forget to try the infamous durian, known as the "King of Fruits", for a unique taste experience.
- De' Wan 1958 by Chef Wan: Enjoy an exquisite dining experience at De' Wan, led by renowned celebrity chef Datuk Chef Wan. Indulge in a lavish buffet spread featuring a wide array of Malaysian delicacies, prepared with Chef Wan's creative flair and passion for local flavours.
- Marini's on 57: Treat yourself to an unforgettable dining experience at Marini's on 57, an elegant Italian restaurant with stunning views of the city skyline. Savour exquisite Italian dishes while enjoying the sophisticated ambiance of this iconic rooftop establishment.
These activities and dining options showcase the rich cultural diversity and vibrant culinary scene of Kuala Lumpur, providing an excellent way to unwind and enjoy the city and conclude a business stay.
To explore hosting your next convention, exhibition, and corporate incentive, please reach out to us at CNE@myceb.com.my and SP@myceb.com.my for international sporting events.
We look forward to assisting you in creating a successful and memorable event in Malaysia.
Issue #3 – June 2023