Inspiring associations to connect, collaborate and innovate
by Aliena Conciatore, Head of Marketing, Business Events Sydney

Well known as a place of breathtaking natural beauty, Sydney is also a sophisticated, world-class city and a place for locals and visitors to connect and foster exchange, understanding and tolerance. The city is energetic and engaging – a hive of innovation across a number of key industries, including financial and professional services, the digital economy, education and research, and medical sciences.

Business Events Sydney (BESydney) internationally profiles Sydney’s strengths as the creative and intellectual capital of Australia. Together with International Convention Centre Sydney (ICC Sydney), BESydney recently partnered with innovation, diversity and success expert Frans Johansson to deliver exclusive and tailored workshops to their association clients.

Held in New York and Washington DC, the interactive workshops were part of Sydney’s dedicated client offering to help equip associations with...